What Winery Owners Want

New Study from School of Business and Economics Explores 117 Winery Owners' Opinions
February 29, 2012
wine barrels

Did you know that more than 67 percent of winery owners believe that the right suppliers help their business maintain a competitive edge? This finding plus many more interesting facts and statistics are now available in a new study recently completed by the Wine Business Institute at Sonoma State University.

Developed by Dr. Janeen Olsen and Dr. Liz Thach, MW, the study highlights the opinions of more than 117 winery owners, winemakers, and purchasing managers. Positive supplier relationships have always been important in the wine industry, but with increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing.

This study describes the factors that drive a winery's decision in supplier selection, as well as the types of areas in which they hope to add suppliers. Published by the Wine Industry Network Advisor, a free copy of the study results is available at: http://wineindustrynetwork.com/blog/2012/02/21/to-buy-or-not-to-buy-factors-impacting-winery-supplier-choice/.